5 Nigerian Influencers That Are Global Now

Influencers are the new superheroes. How? Well like superheroes, influencers have the power to make a significant impact on their audience and the world at large.

Just as superheroes stay true to their values, influencers build trust by being authentic and genuine. They inspire their followers, just like superheroes inspire us to be better versions of ourselves.

Social media influencers find innovative ways to connect with their audience, much like superheroes who use their creativity to outsmart villains. Also, they have a responsibility to their audience, just as superheroes have the responsibility to protect the world from harm.

Let’s get to know some of these Nigerian influencers who have become international superheroes.

Hilda Baci

Hilda Baci is a Nigerian chef and social media influencer, known for her mouth-watering dishes and cooking tutorials. She has gained a large following online, particularly on Instagram, where she shares her recipes, cooking tips, and food-related content.

Hilda Baci has become a household name in Nigeria and beyond, with many people admiring her culinary skills and creativity in the kitchen. She has also collaborated with food brands and restaurants, promoting Nigerian cuisine and inspiring others to explore their passion for cooking.

She rose to stardom in 2023 when she attempted a cook-a-thon to become the world record holder for the longest cooking time with 93+ hours spent cooking. Since then, she has become a force to be reckoned with in the culinary industry both locally and internationally.

Denola Grey

Denola Grey is a multi-talented personality who has made a significant impact in the entertainment and fashion industries. With a career spanning over a decade, he has established himself as a versatile actor, content creator, fashion influencer, and consultant.

As a content creator, he has built a substantial following on Instagram, with over 409,000 followers, sharing his passion for fashion, modeling, and lifestyle.

In addition to his acting and content creation endeavors, Denola Grey is also the face of Fenty Beauty UK. His expertise in men’s fashion has made him a go-to influencer for many brands, and his work has garnered international recognition.

Enioluwa

Enioluwa Adeoluwa, also known as “Lip Gloss Boy,” is one of the top Nigerian influencers who has gained popularity for his beauty and lifestyle content on social media.

Enioluwa has also made headlines for his academic achievements, including earning a first-class degree in theater and media arts and a master’s degree in marketing communication.

Having over three million followers across social media, he’s currently an EU-Africa ambassador and has also partnered with international brands like MAC cosmetics, Crocs, Fenty Beauty and, Meta for business.

DJ Cuppy

DJ Cuppy is a global performer who has played at top events like the MTV Africa Music Awards and the World Economic Forum. She also started the Cuppy Foundation to help support education and healthcare in Africa. A music star who also fights for women’s rights and education in Africa she uses her platform to promote equality, challenge unfair norms, and encourage inclusivity, inspiring many young people to chase their dreams and break barriers.

Having a following of over 15 million across social media platforms, she has partnered with various brands both global and international. DJ Cuppy is one of the amazing Nigerian influencers who is consistently putting Africa on the map.

Don Jazzy

Don Jazzy is a legend in the music industry! He’s a Nigerian music producer and the CEO of Mavin Records, and he’s one of the most followed people on X in Nigeria with a following of nearly 8 million followers. Having produced music for international artists like Kanye West, JayZ, Beyonce, Don Jazzy is indeed a producer who knows his onions.

He’s also a strong advocate for the Nigerian music industry, and he’s known for supporting and promoting young and upcoming artists. Don Jazzy also won the Music Influencer of the Year at the third edition of the Pulse Influencer Awards in 2023.

It’s really beautiful to see that influencership is not based on a certain age, gender, or background. To think that people from all walks of life are making an impact and building communities around their passions and expertise is inspiring.

You too can build your own community of like-minded people. Join the Cafe One Creator Community on Fusion and be a part of a community that is geared towards supporting and encouraging creators to create, connect, and transact.

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Nesiama Fasola

Nesiama (Ness) Fasola is a community manager, tech enthusiast, writer and full time hopeless romantic. She loves to scribble words in a bid to make sense of the jumble of thoughts, ideas and emotions that constantly plague her mind. At her leisure, you can either find her nose-deep in a book, brewing coffee or poking around in her garden.