Since December 2023, a certain Nollywood movie has been on the lips of Nigerians across the country and even the diaspora. A Tribe Called Judah, a comedy film produced by the renowned actress and producer, Funke Akindele broke the Nigerian Box Office as the first film to cross N1,000,000,000 in ticket sales. The movie follows the life of a woman and her never-do-well sons, who had to get involved in some illegal activities to save her life.
The movie was very educative and intriguing. It is also very refreshing to see a Nollywood movie do so well. While the film was absolutely interesting, there are some business lessons to be learned from it. Let’s look at a few of them.
Know your Customers
In the movie, Mama Jedidiah Judah had kids for different men from different parts of the country. This gave a ‘Wazobia vibe’ to the movie making every Nigerian a customer of this product. The storyline is deeply rooted in the Nigerian setting, showing the audience that the product entertains and understands the plights of the average man. Always make it a habit to know your customers.
Meet Your Customer’s Needs
The movie is an ever-green product that will forever hold the hearts of many Nigerians, this is because the maker of the product put a lot of thought into it and it shows.
At a time when Nigerians needed a break from the hardship of the country, the movie provided a sweet escape with a pinch of morality. Funke Akindele (Mrs Judah), the key actor and initiator of this project ensured that everyone played their part well to give the audience (customers) an unforgettable experience. This wonderful experience has in turn generated uncommon profit. Every great business must pay attention to the product, the product must meet a need for a target audience.
Corporate Social Responsibility
Mama Judah wasn’t the wealthiest person in the community, but she was the most generous, giving from the little she had. Most organizations aren’t intentional with their corporate social responsibility. They always put it as the last thing to do. In this age and time, the yardstick by which your customer judges you now includes what you stand for and how well you impact your environment. So, pay attention to this part of the business.
Timing
Timing is critical to premiere a product, the movie came at a time when a lot of movies were yet to premiere, leaving a gap in the interest span of the audience which the movie filled. Timing is a critical factor for every business-oriented person. There is a time to pitch (sell, market, distribute, etc) a product. Once you get this, your product will do well. Timing is decided through observation, surveys, and experience, you have to know what your customer wants and when they want it.
Great customer Experience Vs Skimp-flation
The economy is so tough, yet the makers of this movie spared no cost to ensure the production quality stayed top-notch, without sabotaging excellence and today the reward is over a billion naira gross. Most business people turn to skimpflation (cutting down on the quality of a product whilst maintaining the price to keep up with the economic downturn) or shrinkflation (reducing the quantity/size of a product whilst maintaining the price to keep up with the economic downturn) when the economy seems to be nose-diving, instead of turning to a great customer experience. Customers are the reason why you are in business in the first place, if your product/service provides them with a great experience, you’ll see them respond with an increased profit for you.
Having a dedicated team
Every actor in the movie aced their role and everyone did well. We don’t know if they were paid the same amount or not but what we know is that they did well in their respective roles. This might have been because they received one incentive or the other for the movie; while some got a platform to act, others got an opportunity to make money. Irrespective of their desires and differences, they were put together as a team to deliver excellence. Always have a great team and always treat them as well as you would want them to treat your customers.
Take Inventory
Funke Akindele made sure that the movie premiered only in cinemas and closely followed the numbers, this was why when the movie crossed the billion-naira mark everyone knew, and no one argued because numbers don’t lie. Inventory is very important for every successful business even after you achieve a set goal, you need to take time to reevaluate and recalibrate.
P:S – We are looking forward to another banger from Aunty Funke, she sure knows her onions when it comes to making great movies.
For more interesting insights on various trends ranging from lifestyle to business, join our array of communities on Fusion.
Click here to download Fusion.
1,104 Responses
http://mexicopharmacy.cheap/# best online pharmacies in mexico
generic viagra pharmacy online chem rx pharmacy care rx specialty pharmacy
buy medicines online in india: online shopping pharmacy india – reputable indian online pharmacy
Online medicine home delivery reputable indian pharmacies indian pharmacy paypal
top online pharmacy india: online shopping pharmacy india – buy medicines online in india
online pharmacy india: pharmacy website india – world pharmacy india
purple pharmacy mexico price list buying from online mexican pharmacy best online pharmacies in mexico
https://indianpharmacy.company/# best india pharmacy
mexican pharmaceuticals online pharmacies in mexico that ship to usa mexico drug stores pharmacies
http://indianpharmacy.company/# top 10 pharmacies in india
buying prescription drugs in mexico: buying from online mexican pharmacy – pharmacies in mexico that ship to usa
п»їbest mexican online pharmacies: reputable mexican pharmacies online – medicine in mexico pharmacies
generic pharmacy propecia mexico pharmacy viagra tesco pharmacy viagra cost
medication from mexico pharmacy: buying prescription drugs in mexico – pharmacies in mexico that ship to usa
mexican online pharmacies prescription drugs pharmacies in mexico that ship to usa mexican rx online
buying prescription drugs in mexico: п»їbest mexican online pharmacies – mexican border pharmacies shipping to usa
elevit online pharmacy: nizoral online pharmacy – best ed pills
viagra nz pharmacy fred’s dollar store pharmacy claritin pharmacy
buy prescription drugs from india: top online pharmacy india – best india pharmacy
reputable mexican pharmacies online mexican pharmaceuticals online mexican rx online
protonix pharmacy: Silagra – fear pharmacy ativan
betine promosyon kodu 2024 betine betine promosyon kodu
starzbet starzbet guncel giris starzbet giris
gates of olympus demo turkce oyna gates of olympus turkce gates of olympus demo turkce oyna
https://gatesofolympusoyna.online/# gates of olympus turkce
http://gatesofolympusoyna.online/# gates of olympus oyna demo
starzbet giris starzbet guncel giris starz bet giris
gate of olympus oyna gates of olympus demo turkce oyna gates of olympus oyna demo
http://gatesofolympusoyna.online/# gates of olympus turkce
https://gatesofolympusoyna.online/# gates of olympus oyna
gates of olympus oyna gates of olympus demo oyna gate of olympus oyna
betine guncel giris betine com guncel giris betine guncel
straz bet straz bet starzbet
http://betine.online/# betine promosyon kodu
http://gatesofolympusoyna.online/# gates of olympus demo turkce
viagra para hombre precio farmacias similares: comprar viagra en espana – se puede comprar sildenafil sin receta
farmacia online envГo gratis: farmacia envio gratis – farmacia online envГo gratis
https://sildenafilo.men/# comprar viagra online en andorra
comprar viagra en espaГ±a envio urgente sildenafilo precio sildenafilo 100mg precio espaГ±a
http://sildenafilo.men/# comprar viagra en espaГ±a envio urgente contrareembolso
farmacia online madrid
farmacia online espaГ±a envГo internacional: cialis 20 mg precio farmacia – farmacia barata
https://sildenafilo.men/# viagra para hombre precio farmacias
farmacia online 24 horas
farmacias online seguras: Cialis precio – farmacias online seguras
farmacia online envГo gratis farmacia envio gratis farmacia online madrid
farmacia barata farmacia online barata y fiable farmacias online seguras en espaГ±a
http://sildenafilo.men/# comprar viagra contrareembolso 48 horas
farmacia online barcelona: farmacia online barata y fiable – farmacia online envГo gratis
https://tadalafilo.bid/# farmacia barata
farmacia online barata: tadalafilo – farmacias online seguras en espaГ±a
http://farmaciaeu.com/# farmacia en casa online descuento
farmacia online espaГ±a envГo internacional