Since December 2023, a certain Nollywood movie has been on the lips of Nigerians across the country and even the diaspora. A Tribe Called Judah, a comedy film produced by the renowned actress and producer, Funke Akindele broke the Nigerian Box Office as the first film to cross N1,000,000,000 in ticket sales. The movie follows the life of a woman and her never-do-well sons, who had to get involved in some illegal activities to save her life.
The movie was very educative and intriguing. It is also very refreshing to see a Nollywood movie do so well. While the film was absolutely interesting, there are some business lessons to be learned from it. Let’s look at a few of them.
Know your Customers
In the movie, Mama Jedidiah Judah had kids for different men from different parts of the country. This gave a ‘Wazobia vibe’ to the movie making every Nigerian a customer of this product. The storyline is deeply rooted in the Nigerian setting, showing the audience that the product entertains and understands the plights of the average man. Always make it a habit to know your customers.
Meet Your Customer’s Needs
The movie is an ever-green product that will forever hold the hearts of many Nigerians, this is because the maker of the product put a lot of thought into it and it shows.
At a time when Nigerians needed a break from the hardship of the country, the movie provided a sweet escape with a pinch of morality. Funke Akindele (Mrs Judah), the key actor and initiator of this project ensured that everyone played their part well to give the audience (customers) an unforgettable experience. This wonderful experience has in turn generated uncommon profit. Every great business must pay attention to the product, the product must meet a need for a target audience.
Corporate Social Responsibility
Mama Judah wasn’t the wealthiest person in the community, but she was the most generous, giving from the little she had. Most organizations aren’t intentional with their corporate social responsibility. They always put it as the last thing to do. In this age and time, the yardstick by which your customer judges you now includes what you stand for and how well you impact your environment. So, pay attention to this part of the business.
Timing
Timing is critical to premiere a product, the movie came at a time when a lot of movies were yet to premiere, leaving a gap in the interest span of the audience which the movie filled. Timing is a critical factor for every business-oriented person. There is a time to pitch (sell, market, distribute, etc) a product. Once you get this, your product will do well. Timing is decided through observation, surveys, and experience, you have to know what your customer wants and when they want it.
Great customer Experience Vs Skimp-flation
The economy is so tough, yet the makers of this movie spared no cost to ensure the production quality stayed top-notch, without sabotaging excellence and today the reward is over a billion naira gross. Most business people turn to skimpflation (cutting down on the quality of a product whilst maintaining the price to keep up with the economic downturn) or shrinkflation (reducing the quantity/size of a product whilst maintaining the price to keep up with the economic downturn) when the economy seems to be nose-diving, instead of turning to a great customer experience. Customers are the reason why you are in business in the first place, if your product/service provides them with a great experience, you’ll see them respond with an increased profit for you.
Having a dedicated team
Every actor in the movie aced their role and everyone did well. We don’t know if they were paid the same amount or not but what we know is that they did well in their respective roles. This might have been because they received one incentive or the other for the movie; while some got a platform to act, others got an opportunity to make money. Irrespective of their desires and differences, they were put together as a team to deliver excellence. Always have a great team and always treat them as well as you would want them to treat your customers.
Take Inventory
Funke Akindele made sure that the movie premiered only in cinemas and closely followed the numbers, this was why when the movie crossed the billion-naira mark everyone knew, and no one argued because numbers don’t lie. Inventory is very important for every successful business even after you achieve a set goal, you need to take time to reevaluate and recalibrate.
P:S – We are looking forward to another banger from Aunty Funke, she sure knows her onions when it comes to making great movies.
For more interesting insights on various trends ranging from lifestyle to business, join our array of communities on Fusion.
Click here to download Fusion.
1,104 Responses
https://mexicopharmacy.cheap/# medicine in mexico pharmacies
dog pharmacy online: pharmacy grade nolvadex – navarro pharmacy miami
buying prescription drugs in mexico: mexican drugstore online – purple pharmacy mexico price list
tylenol pharmacy scholarship 2012: european pharmacy org buy strattera online – cialis at tesco pharmacy
top 10 online pharmacy in india india online pharmacy india pharmacy
https://pharmbig24.online/# antabuse online pharmacy
nearby pharmacy store: Periactin – dutasteride pharmacy
https://indianpharmacy.company/# india pharmacy
п»їbest mexican online pharmacies: п»їbest mexican online pharmacies – mexican rx online
best online pharmacies in mexico buying from online mexican pharmacy medicine in mexico pharmacies
buy propecia pharmacy: priligy johor pharmacy – most trusted online pharmacy
acyclovir cream online pharmacy: buy priligy online pharmacy – meds online
viagra apollo pharmacy: uk pharmacy viagra prices – strattera online pharmacy
http://indianpharmacy.company/# indian pharmacy paypal
overnight pharmacy 4u viagra bactrim uk pharmacy target pharmacy valtrex
Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!
can you buy viagra from pharmacy dutasteride online pharmacy online pharmacy australia
https://pharmbig24.com/# buy pharmacy
indian pharmacy: india pharmacy mail order – п»їlegitimate online pharmacies india
medication from mexico pharmacy: mexico pharmacies prescription drugs – pharmacies in mexico that ship to usa
indian pharmacy online: п»їlegitimate online pharmacies india – india online pharmacy
buy prescription drugs from india Online medicine home delivery indian pharmacy online
https://pharmbig24.com/# finpecia pharmacy2home
mexican pharmaceuticals online: mexican rx online – pharmacies in mexico that ship to usa
drug store: reputable online pharmacy cialis – gabapentin online pharmacy
https://pharmbig24.online/# optum rx pharmacy
Online medicine home delivery: п»їlegitimate online pharmacies india – top 10 pharmacies in india
mexico drug stores pharmacies mexican mail order pharmacies mexican rx online
buy viagra uk pharmacy xenical pharmacy uk wellbutrin people’s pharmacy
mail order pharmacy india: Online medicine order – world pharmacy india
tamoxifen pharmacy: diflucan pharmacy price – Prevacid
https://indianpharmacy.company/# п»їlegitimate online pharmacies india
indian pharmacy online buy medicines online in india best india pharmacy
http://pharmbig24.com/# pharmacy sell viagra
rx pharmacy services rite aid pharmacy cialis cialis pharmacy prices
compound pharmacy domperidone: neurontin online pharmacy – nexium pharmacy price
Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.
Online medicine order: reputable indian online pharmacy – reputable indian pharmacies
medicine in mexico pharmacies: medication from mexico pharmacy – mexican online pharmacies prescription drugs
ez online pharmacy buy viagra usa: escitalopram pharmacy – online pre pharmacy programs
http://indianpharmacy.company/# indianpharmacy com
indian pharmacy online: top 10 online pharmacy in india – india pharmacy
https://mexicopharmacy.cheap/# reputable mexican pharmacies online
best india pharmacy: buy prescription drugs from india – top 10 pharmacies in india
reputable mexican pharmacies online: mexican drugstore online – medicine in mexico pharmacies
buy prescription drugs from india п»їlegitimate online pharmacies india Online medicine home delivery
boots pharmacy uk propecia legitimate online pharmacy cialis pharmacy2home propecia
pharmacies in mexico that ship to usa: mexico drug stores pharmacies – mexican border pharmacies shipping to usa
acyclovir pharmacy online: bradley pharmacy artane – mestinon online pharmacy
online pharmacy diovan: best india pharmacy – avandia retail pharmacy